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Why
you should choose the Sharon Hoorwitz Team:
It is important that
you choose your Realtor wisely. Sharon believes in service first. She
provides a full time staff of two customer service associates, dedicated
to assisting you, the client. There is always someone available to assist
you with questions, concerns, or needs you may have.
The items below
address a few specific areas where Sharon's expertise will make your home
sell. |
Merchandising:
Sharon will help you "merchandise" your
home. She will provide recommendations in how to prepare your home for
sale, and creative ideas on how to use your space most appealingly.
One key to effective decorating is to find the
rooms focal point. It might be a fireplace, an entertainment scene, a
picture window, a painting or a favorite piece of furniture. Once you
choose your focal point, arrange your furnishing according to function and
size. Experiment with different arrangements until you find the one which
makes your room look and feel the most spacious.
Nothing makes a home look newer, faster and
more inexpensively, than a fresh coat of paint. Neutral colors, such as
off white, have a broad appeal to prospective buyer's. This color suggests
newness and cleanliness. Replace dated counter tops and worn or dated
carpet. |
Marketing:
Sharon places emphasis on unique
marketing plans tailored to each property she takes into her portfolio.
She has established a reputation of success and provides a mission
statement willingly to all of her clients. Sharon concentrates her
marketing in a two pronged approach:
- Mobilizing all Realtors in the community
to cooperate and assist in getting her listings sold.
- Searching for the right buyer for each
property she represents, through direct mail, self promotion and the
other variety of additional advertising techniques.
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The Market in
General:
The cyclical nature of real estate
makes it very difficult for anyone desiring to sell their home to keep
current with property values. Many owners price their home by visiting
open houses to see what others are asking for their homes. They then
compare their home to those homes and price accordingly - good strategy?
Wrong? Why?
When you price your home by what others are
asking you are relying on the fact that what they are asking is realistic.
Many times they are much too high and you
set yourself up for a disappointing experience from the beginning.
Even worse if they are much too low, you
stand to lose money. |
Pricing:
Pricing your home correctly from the
start is crucial. Doing an actual market analysis to determine what buyers
have paid in your market area for homes similar to your own and then
pricing right will mean success.
Overpricing is the common factor why homes sit on the market for long
periods of time. The first four to six weeks a home is on the market is
when the buyers' interest is at its peak level. It is imperative that you
are priced well when buyers come through your home, so they can hopefully
make the buying decision then, and not feel they need to see other homes.
Serious buyers work with an agent because an agent can expose them to more
properties, more easily, and more quickly.
Also, being listed in the Multiple Listing
Service ensures your home will have maximum exposure to all buyers in the
marketplace. |
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After the Sale:
Sharon will always be available to
answer any questions, discuss all concerns, and to offer advice.
She will stay in touch with you through time.
Sharon doesn't close a transaction and forget her clients. She like to
know what's happening in your lives and how you're doing.
Sharon will be your " Realtor For Life! " |
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